03.21.06 GET YOUR CELEBRITY FACE ON WITH XBOX CANADA AND CHILDREN'S MIRACLE NETWORK

eBay charity auction offers one-of-a-kind Xbox 360 faceplates designed, created and signed by star-powered artists, athletes and designers

Hit XBOX for full auction details and to bid on your favourite faceplate

Video game fanatics and pop culture junkies unite! Xbox Canada, a division of Microsoft Canada Co., today announced Celebrity Faces, a fundraising initiative in support of Children's Miracle Network. Through the generous contributions of 18 pop culture icons from Canada and around the world, Celebrity Faces offers fans a chance to own a one-of-a-kind faceplate for Xbox 360™ video game entertainment system personalized by their favourite star.

Celebrity participants include hard rockers Our Lady Peace, pop stars Simple Plan, backstop extraordinaire Martin Brodeur, big-screen star Shawn Ashmore, style-guru Marc Ecko, video game visionary Wil Overton, and many more (see the full list below). From March 17 to March 27, all faceplates will be placed for auction on eBay and open to international bids. During March, Toronto area residents can also check out the faceplates in person.

EBAY AUCTION:
March 17-27 @ www.xbox.com/faces/

MALL DISPLAYS:

March 23-26 @ Sherway Gardens (www.sherwaygardens.ca)

"We appreciate the support of Xbox Canada and the amazing group of celebrities who took the time to create a faceplate for this program," said John Hartman, Senior Vice President, Canadian Operations, Children's Miracle Network. "All these efforts will make a difference in the life of a child being treated at one of the 14 Children's Miracle Network hospitals in this country."

Celebrity Faces is an initiative created around the Xbox 360 video game and entertainment system, which has a removable faceplate (or front cover) that can be switched to allow the console to reflect the personality of the owner or the décor of their house. Celebrity Faces gives people a unique opportunity to bring an original, one-of-a-kind piece designed by their favourite celebrity into their own home.

"Personalization is a huge trend in today's consumer electronic products, from mobile phones to desktop computers to video game systems," said Jason Anderson, Head of Marketing, Xbox Canada. "Celebrity Faces is the perfect way for us to give both gaming fans and pop culture junkies choices while supporting our national charity of choice, Children's Miracle Network."

CELEBRITY PARTICIPANTS:

MUSIC:
Ed Robertson (Barenaked Ladies)
Finger Eleven
k-os
Kalan Porter (Canadian Idol)
Kardinal Offishall
Our Lady Peace
Rush
Simple Plan
Yellowcard

TV & MOVIES:
Ed the Sock
eTalk Daily
Marc-Andre Grondin (C.R.A.Z.Y.)
Shawn Ashmore (X-men)

SPORTS:
Martin Brodeur
Tie Domi

DESIGN:
Chris Davie (Bizarre Creations)
Marc Ecko
Wil Overton (Rare)

ABOUT CHILDREN'S MIRACLE NETWORK
Children's Miracle Network is an international non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals and health foundations across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. In Canada there are 14 children's hospitals that treat over 2.2 million Canadian children each and every year. This year alone Children's Miracle Network hospitals will provide charity care worth millions in Canada, yet these hospitals depend on community support to help fund their vital services. Through its year-round efforts to help kids, Children's Miracle Network has raised more than .2 billion to date, most of which is donated a dollar or two at a time by caring individuals across North America.

ABOUT XBOX
Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox (http://www.xbox.com/en-ca/), its first-generation video game and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and has launched the system in Colombia, Korea and Mexico in 2006. The system will be launched in Australia, Hong Kong, New Zealand, Singapore and Taiwan later this year. Xbox 360 (http://www.xbox.com/en-ca/xbox360) is the most powerful leading video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live® online game service, and unique digital entertainment experiences that revolve around gamers.